Target — Spring Seasonal


  • Illustrated and Art Directed the visual language for Target’s 2020 Spring in-store experience. The creative team developed a flexible landscape that can be used across seasonal spring moments — such as Valentine’s, Easter, and Mother’s Day.

    ACD: Ted Halbur
    Art Direction & Additional Design: Chloe Payne, Raul Villanueva, Riley Carroll
    Production Design: Emma Monson, Joshua Truong
    Copywriter: Anna Zahler
    My Role: Lead Illustration, Art Direction

The in-store experience

From this landscape we were able to swap out characters and elements as the season progressed to celebrate those specific moments but also allowed store team members to assemble quickly and easily.

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