Illustrated and Art Directed the visual language for Target’s 2020 Spring in-store experience. The creative team developed a flexible landscape that can be used across seasonal spring moments — such as Valentine’s, Easter, and Mother’s Day. From this landscape we were able to swap out elements as the season progressed to celebrate those specific moments but also allowed store team members to assemble quickly and easily.
ACD: Ted Halbur
Art Direction & Additional Design: Raul Villanueva, Riley Carroll, Chloe Payne
Production Design: Emma Monson, Joshua Truong
Copywriter: Anna Zahler