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Second Harvest Foodbank of Southern Wisconsin is a network leader providing access to nutritious food on a mission to end hunger. We set out to give the SHFB brand a reboot that communicated their vision and highlighted their presence in the community. The idea was to create a logo that inspired a visual language around the story of nutrition, growth and approachability. This includes logotype and brand illustrations that helped them continue to communicate their values of equity, inclusion, trust and integrity.

Sr. Account Executive: Adair Dorsett
Agency: Planet Propaganda

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