Second Harvest Foodbank of Southern Wisconsin is a network leader providing access to nutritious food on a mission to end hunger. We set out to give the SHFB brand a reboot that communicated their vision and highlighted their presence in the community. The idea was to create a logo that inspired a visual language around the story of nutrition, growth and approachability. This includes logotype and brand illustrations that helped them continue to communicate their values of equity, inclusion, trust and integrity.